Wednesday, July 21, 2010

e-Books continue to grow

I came across this article today from The Tech Herald, which excited me considering Coincidence will be an e-Book as well as available in paperback.

Amazon: Kindle eBooks outselling traditional hardcovers

by Steven Mostyn
The digital eBook format is continuing to draw customers away from traditional print publications, according to online retailer Amazon, which has a vested interest in the market’s growth via its Kindle electronic book reader.

Although not prepared to divulge actual sales figures regarding the emergent popularity of eBooks, Amazon has revealed that it is currently selling around 80 percent more digital books than hardback books through its online store.

“The Kindle format has now overtaken the hardcover format,” enthused Amazon founder and CEO Jeff Bezos in an official statement outlining that for every 100 hardcover books sold during the last month, the online store sold 180 eBook versions.

Clearly pleased with the Kindle’s “astonishing” progress, Bezos was keen to point out that Amazon has been selling hardcover books for 15 years, while the availability of Kindle content has yet to reach the three-year marker.

Amazon’s chest beating comes after the Internet retail titan recently hacked down the price of its 3G-equipped Kindle device, which dropped from $259 USD to a more pocket-friendly $189 USD – a factor that likely played into the increase in eBook sales.

The Kindle price drop was brought into play after rival eReader manufacturer Barnes & Noble dropped its dual-screen Nook from $259 USD to $199 USD.

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